Rhonda Swenson, founder of women’s clothing company Krimson Klover, shared an honest insight into her background as a business owner and entrepreneur at Vail Valley Business Women’s October event. Hosted at The Ritz Carlton, Bachelor Gulch, the evening included a buffet dinner in the intimate Club Lounge.

Swenson was a young flight attendant seeking adventure when she met a fellow traveler who owned a boutique sweater company. Swenson soon was designing sweaters and shortly thereafter purchased the same company. Four companies and 30 years later, Swenson has stayed true to her beliefs of sustainability, creativity and adventure.

Krimson Klover is more than a clothing line for Swenson. It’s also an outlet to empowering women and giving back. It’s estimated that the company donates 10 to 15 percent of retail sales to a different charity each month. The Krimson Klover line is described as Slow Fashion, “a movement of designing, creating and buying garments that stand the test of time.” Sustainability and fair-trade are crucial to the brand, and the company is committed to manufacturing clothing without threatening natural resources or damaging the social and ecological environment.

Swenson also pointed out that Krimson Klover makes a point of supporting small, boutique factories.

“The smaller factories we work with are run by families and are women-owned businesses,” said Swenson. “Krimson Klover is a woman-owned company, and we believe in supporting and encouraging women-owned businesses”

During the month of October, Krimson Klover is offering a twenty percent discount to all VVBW members. Please use the code KKVail20 to save at KrimsonKlover.com.