Vail Valley Business Women celebrated the holidays with a wonderful evening of networking at its annual Holiday Soirée on Wednesday, December 14. Hosted at the Park Hyatt Beaver Creek, the event included appetizers, holiday cocktails, a silent auction, PowerTicket drawing, and a toy drive. While VVBW’s monthly events offer networking, professional development and social opportunities for local business women, the Soirée is a special evening to support the Vail Valley community.
The silent auction and PowerTicket supports VVBW’s college scholarship program, which began in 2012. VVBW annually awards college scholarships to female Eagle County high school graduates planning to attend two or four-year institutions in the field of business. One hundred percent of the group’s fundraising provides college scholarships, and in 2017, two local students each will receive $4,000 college scholarships.
“We calculate that VVBW raised approximately $5,000 at the Soirée, and more funds may follow” said VVBW President Lori Gleason. “We’re thrilled that we raised such a great amount in one evening.”
Attendees were asked to bring new, unwrapped toys for a holiday toy drive for the Bright Future Foundation, an Eagle County nonprofit organization empowering Eagle County families and individuals who are affected by domestic violence and sexual abuse. The toys are gifts for children served by Bright Future’s programs.
“We have families staying at our Freedom Ranch Safehouse and in transitional housing who are healing from violence,” said Bright Future Foundation Executive Director Sheri Mintz. “The toys help brighten the holidays for these children, and we are grateful for the support of VVBW members and guests.
Attendees of VVBW’s October event at the Beaver Creek Chophouse were treated to an engaging evening of professional development with Hollie Clere of The Social Media Advisor. Hollie’s talk, titled #BeAwesome in Brand Storytelling, shared tips on creating an effective online brand presence. Hollie’s advice included being consistent with your posts and sharing updates that your audience will like. While it’s great to have followers engaged with your posts, you should be intentional about liking, commenting on and sharing of posts made by your followers. The three main takeaways from the evening’s presentation are as follows…
Build Like, Know and Trust:
1) Be consistent with your posts
2) Engage with your audience (Like, Comment and Share)
3) Share updates that your audience would find valuable
What are the newest trends in storytelling?
1) Putting YOU in your branded images
2) Learn and use Live Video, a new Facebook option
3) Use tools like Canva.com and Hootsuite.com to make things easier
Put actions in your calendar:
1) Schedule time to build your updates
2) Pick a time of day to check for engagement on your posts
3) Be intentional about liking, commenting on and sharing of others’ posts
Thank you to Hollie Clere for sharing her knowledge and expertise, and to Beaver Creek Chophouse for hosting this wonderful evening. Looking for more advice to #BeAwesome in Brand Storytelling? Contact Hollie at her website, thesocialmediaadvisor.com.
Visit VVBW’s events calendar to be in the know of upcoming professional development and networking events!
Most importantly, if you’re not familiar with the Vail Valley Business Women, first let me introduce us.
Our MISSION: The Vail Valley Business Women is dedicated to the advancement and future growth of professional women in the Vail Valley.
Our VALUES: Camaraderie | Dynamic | Education | Intention | Support
When those who are new to Vail Valley Business Women learn all that the organization accomplishes, they are invariably impressed. Conducting a professional not-for-profit on volunteers alone is no easy task. To fully grasp just how robust VVBW is, one must understand the many powerful partnerships that enrich, propel and strengthen our members and scholarship recipients. While numbers alone don’t tell the story, they are worth considering. We have 710 ladies in our database and 34 industries represented, while delivering 6 keynote speakers, 2 facilitated networking, 2 social and 2 special events, including a our annual fundraiser per fiscal year.
Highlights of the 2015-2106 Fiscal Year
Every year our volunteers, committee members, and board of directors invest more than 2200 hours for the organization to accomplish such tasks as just mentioned. Unlike many not-for-profits, VVBW’s volunteer board of directors is solely skill-based, and desire to learn, versus a monetary obligation. Needless to say, it’s a great stepping stone to tee up for larger leadership roles anywhere and everywhere.
Why are these volunteers willing to donate their time, effort and heart? Most importantly, they share our missions and values. They are eager to create a living legacy for Vail Valley’s female leadership pool. With ongoing investment from you, and opportunities from our partners, for 39 years now, we continually evolve and change the face of Vail Valley leadership.
Speaking of leadership, I’m honored to present the new 2016-2017 board and hand over the reigns. Please join me in welcoming them:
With much gratitude,Clare J. Hefferren
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Vail Valley Business Women is a 501(c)6 non-profit organization. Colorado, P.O Box 3096; Avon, Colorado 81620